Facebook has billions of views per month. People get on Facebook to connect with friends, sharing shopping experiences with brands, and post ideas. Why not take advantage of this platform to increase your leverage in the social media world?
If you run Facebook ad campaigns, it’s a good idea to find some resources that you can use to help you with your ad campaigns. The process of placing an ad on Facebook is a simple one, but there are some things you need to consider if you want to make it the best it can be.
In this post, we will show you seven expert resource guides that will help you to make the most out of your Facebook ad campaigns so that you will increase your return on investment (ROI) and contribute to improving your brand’s engagement online.
The Moz Blog
The Moz Blog features a helpful resource that takes you through the steps of creating a great ad campaign. In this resource, they recommend spending $1 per day. If you do this, you will spend about .25 per 1000 impressions or $1 per day for 4000 impressions. This will allow you to get in front of 4000 people per day that you normally wouldn’t.
This amounts to $30 per month for 30,000 impressions. This kind of action can do a lot of good toward improving your brand presence and increasing your revenue.
This article also emphasizes that you should track and monitor your Facebook ads to see the level of success they are having and adjust accordingly. You may want to change the way your ad looks if you are not getting the results you want. The important thing is to monitor your results and does something different if you are not getting results. You should strive to focus on the target behavior that you signed up for with your Facebook ads and then adjust your ad as needed.
The Complete Guide to Getting Started with Facebook Ads
In this guide to getting started with Facebook ads, they lay out four of the major types of Facebook ads for you to choose from. Many business owners may not even realize that there are four different types of ads. Below, we outline each one and how you can use them to increase your revenue, click-through rates, and conversions.
- Marketplace ads– Marketplace ads are often woven into news type stories that appeal to people who are looking for information on that topic. This is a good way to use native advertising techniques within your Facebook ad campaigns if you want to be more subtle and provide valuable information to your viewers.
- Page post ads– Page post ads are the standard Facebook ads that many people use to promote their brand. These are more obvious ads for your business that are displayed in front of potential customers on Facebook who may be interested in your business.
- Sponsored ads– With sponsored ads, your ad will appear in front of people who are searching or reading about a particular topic or product that matches your niche area.
- Promoted posts– With promoted posts, you write a post and then promote it through Facebook ads. If you have a particular post that is important to get to your key audience, this is a great way to do it.
You should choose which ad works best for you or vary the types of ads as the need arises. You don’t have to stick to only one type of ad. Just do what works and monitor your results.
Social Media Today
Social Media Today shows you two basic methods of advertising with Facebook that won’t break the bank. They recommend “page likes” and “post boosts” as your staple means of Facebook advertising if you are on a tight budget.
Page likes or Post “likes” can be integrated within your Facebook ads, and you can use these as the actions that you are paying for when you pay for your ads. This is an inexpensive way to promote your brand without branching out too much into the other ways to advertise until you see your results.
Hubspot
Hubspot has a helpful guide on how to make your Facebook ads more successful. They recommend making your ads more visual, relevant, valuable, and including a good call-to-action that people will take direct action on. They have much more details in the article so make sure and check it out by following our link above. Hubspot is known for helping small businesses increase their impact online and improving their click through and conversion rates.
Read their exact tips by following our link above and see what you can apply to your Facebook ad campaigns.
Kabbage
Kabbage, the company that offers lending programs for small businesses to fund their startups, offers a helpful guide for running effective Facebook ad campaigns.
It is entitled “The Complete Beginner’s Resource Guide to Learning to Run Ads on Facebook,” and it offers several valuable tips on how to use video, blogs, and other aspects about your Facebook ads to produce better results.
The Search Marketer’s Guide to Successful Facebook Ads
Marin Software has a guide on their website that offers several tips on various aspects of how to improve your Facebook ads. You can download the guide, The Search Market’s Guide to Successful Facebook Ads on their site.
Behave.org
Behave.org offers a free eBook on their site that is a great resource for your Facebook ad campaigns. The guide is called, “A Marketer’s Guide to Facebook Advertising.” You can download it above and use it as an ongoing resource for your Facebook ad campaigns.
How to Use These Resources to Your Benefit with Facebook Ads
If you want to maximize your impact with Facebook ads, you should keep and bookmark these resources for future use with your Facebook ad campaigns. Some are blogs with tips that are helpful while others are full eBooks full of information to help you increase your impact with your Facebook ads.
Facebook is a powerful tool that you should utilize to improve your brand presence, increase your ROI and conversions, and reach your goals.
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