Where do you put your CTA (call-to-action) on your website? Is there one place that is more efficient than other locations that will get you the results you want for your business? It helps to research this topic to see what other site owners are doing and what you should do to make sure you are getting the best results from your call-to-action.
What is a call-to-action?
Probably most business site owners know what a call-to-action is. But it helps to remind us of the reasons it is so important. A call-to-action is meant to incite action once someone has had time to visit your site and checked out your content. Motivating people to do what you want them to do is the key that you should focus on. So, first, think about what you want them to do.
How to Decide on the best CTA
Before you decide where to put your CTA, think about what you want your call-to-action to be. There are many different types of actions that you can ask people to do. Some of the most common actions are listed below.
- Subscribe– One of the most popular actions that site owners use in their call-to-action is to ask them to subscribe. You may want them to subscribe to your newsletter or to your website, or some other digital asset you are offering. The goal in the subscriptions is usually to make money if it is a monthly subscription service but it may be for the purpose of generating leads. If your subscription is a membership that you want to use to increase your views and follows, you should make your subscription free. If you want to make money with it, you should focus on selling the subscription in a way that will appeal to your target customers.
- Share– You may want to ask people to share your content, website, or product links with others. If getting people to become brand evangelists and cheerleaders for your brand with others is your primary goal, you should focus your CTA on this.
- Purchase– Making sales on your website is important to growing your business and your revenue. If you want your call-to-action to increase your sales, you should do a good job of selling the product or service you want to focus on in your CTA.
- Sign up– Getting people to sign up for a newsletter or other opt-in is one of the reasons for a call-to-action on your site. Think about what you want them to do and ask them to click your CTA to go to the next step.
- Shop– Sometimes all you need to do is to ask customers to shop on your site. Asking them to shop on your site and offering a shopping button makes the process easier for the customers and may encourage more purchases.
Placing Your CTA in the Right Places
Once you have decided on what your call-to-action should be, you should consider where to place it on your page. There is no right or wrong answer to this question, but it should be located in a natural position on your site, based on what you are asking them to do.
Some of the best places to place your CTA are listed below:
- Within a video (clickable screen link)
- At the end of a video
- At the bottom of an ad
- At the bottom of your page
If you put your CTA only at the end of the video or at the bottom of the page, remember, that you may need to remind them it’s there along the way by placing a “scroll down” reminder within your page so that they will follow through to your call-to-action.
Using Video to Increase CTA Results
One of the best ways to improve the results you get with your call-to-action is to create a video that you can place in the center of your site that gets the interest of your target audience. Then put the CTA at the end of the video. Using explainer video to explain a product or the benefits of something you are offering and then placing a CTA at the end is one of the best ways to increase your ROI on your videos and web assets.
YouTube makes it easy to place your CTA in a viable place on their platform, as well. When you upload a video to YouTube, make sure that you place your call-to-action in your video description and remind them of the video to subscribe or perform the action that you need them to do.
Don’t clutter the message
Remember that your CTA should be about one thing at a time. This is an important fact to remember when placing it on your site. If you try to ask customers to do too much at once, they may be confused as to what the CTA is about and bounce off of your page to avoid doing something they do not want to do.
Also, remember that you cannot sell your entire company to someone in one call-to-action. Only focus on one product, one subscription, or one service that you want to sell or promote. If it’s for the purpose of generating leads, you should just focus on putting up a CTA that will draw more followers or subscribers. Then you can use the list you get to sell them a variety of products.
While it’s best to put your CTA at the end of your page, your video, or your podcast, it’s a good idea to put reminders about the call-to-action within the main part of the video as well to encourage more people to act on. Remember, too, that not everyone will stay with your video til the end, so you have to include what you want them to do for those who desert your message too early.
Create a call-to-action could be considered the last step of your sales funnel that you must set up ahead of time to see results on your website. Part of the process of setting up this system is in designing a streamlined website that works well through every step of your sales funnel and process.
Create Separate CTAs for Different Products
It’s understandable why many online experts agree that you should create a separate page, ordering process, and call-to-action for every different product or service. It’s because your CTA must be highly focused so as not to confuse the customer on what they are doing.
People can only really focus on one thing at a time. Despite this world of multi-tasking that we live in, the brain only functions well with one stimulus at a time. Distractions can take them away from your CTA and the purpose of your site. So make sure your CTA is highly focused and placed in a location that allows them to think about what you are asking them to do.
If you need help building or improving on your site or placing your CTA in a proper place, contact us at webdesignteam.com. We understand the various aspects of a website and how they must all work together to lead the customer to your CTA.
Let’s work together to lead your client to the result you want.