What is “snackable” content? Do you have it on your site? If not, you may be missing something that you need to provide to your visitors. When we talk about “snackable” content, we speak of content that has real value.
Think of your web content like good food, something that users want to “sink their teeth into.” Your visitors are looking for valuable content online all of the time. If you can provide something of true value to your viewers, they will reward you with increased visits and loyalty to your brand.
What is “snackable” content?
The question about what makes up snackable content comes up when there is a discussion on how to serve up good content. Snackable content is content that is satisfying and to the point. The Halo Group explains it as, “short, sweet, but extremely filling.” In other words, it is content that people can digest quickly and easily, but that offers them immense value due to its unique perspective, links to other resources, or other value factors.
Does it resonate with your viewers?
One of the most important questions to ask when you are trying to create snackable content for your visitors is to whether the content resonates with your target audience. People want relevant content that will help them with something that they want to learn about or use in their lives.
When you create content that resonates with your audience, you are giving them something of value for free in exchange for the possibility of getting their business in the future. Knowing your customers and what their “pain points” are will help to decide what type of content to offer.
Does it solve a problem?
Another litmus test that your content should meet up to is whether your content solves a problem. If your customers need more time to do their work and your company creates productivity tools, why not offer some tips on how to use their time more wisely. Even if your content doesn’t completely solve their problem, this is content that helps you align yourself with what your company is offer when it comes to your content and reminds them of the tools you offer that help them even more.
Qualities of Snackable Content
If you’re still vague on what type of content qualifies for snackable content, read the list below to get some ideas.
1. Content that keeps your attention– The attention span of the average adult online is less than a goldfish’s. That’s about eight seconds. (Statisticbrain.com) They go on to show some of the specific attention span statistics that give you even more insight into how the human brain only pays attention to specific things in certain ways. For example, only 28% of the content served up on a website is read by the average visitor.
This means that you need to find a way to increase their level of engagement and retention to get all of your content in front of the potential customer.
2. Content that features media– When you add podcasts, audio, or video to your content, it will increase your visitors’ attention span to some degree. We know that 65% of viewers who see a video on a product make a purchase shortly after that. So some of what you do in producing content for your site should be dedicated to increasing the level of engagement and retention for your content.
3. Content that answers a question– When you answer the important questions that your viewers want to know, you are helping them solve a problem that they have. Even helping them with one aspect of their problem can go a long way toward keeping their attention and increasing their interest in your brand.
4. Interesting wording– Using interesting or unique wording in your content can make it more snackable.
5. Unique perspective– When you write from a unique perspective, such as from the viewpoint of an insect, dog, or tree, you will entertain your audience while making your point. So use your imagination when creating content and make sure you are creating content that users will find original and unique.
6. Funny or emotive content– When you use comical or emotive content (content that incites emotions), you will be able to reach them on a more personal level. People want to connect to content on a personal level that transcends information and crosses over into the affective domain.
7. Informative content– Most of all, what you want to do is to create content that is informative and useable to your primary audience. Don’t just use the same information that you have sent them in email campaigns or that they can access on your blog. Providing new, fresh, informative information is the single best way to keep their attention and provide snackable content.
8. Mobile-friendly content– When you are creating content for your audience, you need to keep your mobile users in mind. Mobile users are the most important group of content consumers that want snackable content. Why? For one thing, they are in a hurry. If they are using their mobile devices to read your content, they may be “on-the-go,” or they may be limited in how much of your content they can read.
For this reason, you should always make sure that your content can be read in around five minutes or less so that mobile users will be able to get the most important crumbs without having to eat the whole meal.
Make it relevant
Keeping your content relevant to your website and your purpose as a brand is also a very important aspect of content creation. It should resonate with your brand’s purpose and echo the ideas of your company within the content. While no informational content should be solely for the purpose of sales, you should learn to lead your customers to the conclusion that your brand is the answer to their problems.
Start with a great website that gives you a place to place your content. Your website should be considered the “home base” of your brand and a place that you establish your business on for your online customers.
Getting a professional website created is the first step to establishing your online brand presence. Once you do that, you can focus on producing various types of content that will appeal to your audience.
Let Web Design Team Create Your Best Content
At webdesignteam.com, we understand that you need a great platform to have a great website. We also know what it takes to create a website that will attract and keep the attention of your target audience.
Some of the success of your brand online is due to the ability of your website designers to set up your virtual business in the sky. We can help you with this at webdesignteam.com. Contact us today to learn more.