Have you thought about designing your company website? Many business owners choose to create their site in an effort to cut down on overhead costs. Other business owners may want to have a greater degree of control over what they put on their website or to try to influence the outcome.
While these are both valid points, there are some good reasons why you may want to think about whether you should design your site.
Lack of Focus on Customer Viewpoint
One challenge for the business owner who decides to create their website is that it is sometimes difficult to view your website from your customers’ viewpoint. Business owners think regarding what they think looks nice, what may attract customers, and what is good for business and branding.
But sometimes they forget to think like the customer thinks, and they may not consider some of the aspects that the clients are looking for when they come to your site.
Lack of Experience in Advanced Techniques
Many business owners today are experienced in basic web techniques. Many are tech savvy, and they have a general understanding of how the web works. But they may lack the more in-depth technical experience that it takes nowadays to keep up with a web server and customer demands and expectations.
When you design your site yourself, unless you are a coding expert and specialize in the technology industry, you are going to be limited by the servers, software, and systems that you work within the framework of your website.
By hiring a custom web design firm, you are letting them use their expertise to create your site using coding of various languages and other tools. It opens the door to total creative freedom for your website.
Another reason why you should consider having professionals do your website is the fact that professional designers understand how to build the security system into your site that will protect your customers’ data. You need to make sure that your customers’ information and secure data stays secure.
Security is a big issue nowadays when it comes to web design. There are more ways than ever that hackers can get into your site and break down your security. You cannot afford to take this risk. If you do not have a professional design your site, your security will be limited to what your web server can do.
Avoid Costly Mistakes
Freshdesign Blog makes the point that doing your website may cause you to make costly mistakes. Many business owners think they can save money doing the site themselves. But the mistakes that can be made inadvertently can cost more down the road.
Some of the mistakes involve security concerns while others have to do with payment processing issues or other customer service matters.
If you spend the money on the front end and pay professionals to create your site, you will likely save more money in the long run by avoiding expensive mistakes that are difficult to foresee in the present.
Loss of Objectivity
If you try to design your website, another issue you may run into is that you may be too subjective about your brand. Branding is an important part of your website presence, and it should be the most important reason that you do a website in the first place. It takes some level of objectivity to create the best branding for your site.
When you do your site yourself, it ‘s hard to maintain this objectivity. Hiring a professional design team gives you a keen eye that is more objective who can analyze your branding and see what it needs to improve it.
You need a degree of objectivity when you are creating your presence on the web. This keeps you from being too much about “tooting your own horn” and presents your brand in a professional, insightful manner.
Lack of Customization
Chris Hughes of Nerdsworld.com has a video on his site where he discusses the problem with business managers and owners should not build their own website. Among the reasons he lists as to why you should not build your own site are:
- Lack of customization
Chris mentions many more factors in addition to these. But these are some of the most important factors that affect the outcome of your website and brand. When you are working within a framework of an online web platform, you are limited to what you can do within that system.
This results in a loss of customization. Chris points out that every business is unique and it takes a customized technique to achieve the result you need to adequately reflect your brand.
The other factors he mentions are important, too. If you cannot create a site that is Google-friendly and mobile-friendly, a site that is professional, and that speaks to the individual customer, you are wasting your time.
Improve Your ROI
One of the most important reasons as to why you should not build your site is that you are not investing in the best way if you use your time to build a site that may not produce for you. Remember that the main point of your website is to increase your brand awareness and increase sales.
If you spend your time building websites and blogs, as well as all of the content you will need to create to fill your site with valuable material, you are not making the best use of your time.
Building it is not Enough
Then you will also have to spend time maintaining your site. A website is not something that you can put up and leave there. You must go back and maintain it, analyze your traffic and visitors, and figure out how to increase your following.
Some of these things are marketing issues, but they also involve going back in and changing things, conducting experiments on how successful your site is, and much more.
As a business owner, do you have the time to spend on the technical aspects of your site? Wouldn’t you rather be spending time on the more important aspects of your business rather than worrying about whether your site is working as it should be?
The Beauty of Hiring the Right Professional
You know as a business owner that there are many things you must do to keep your business working in the most efficient manner. When you hire a professional web design team, you turn over one of the most important jobs that you have to do to professionals who make it their business to focus on.
If you are looking for a great design company, visit us at webdesignteam.com. We have all of the tools and expertise to take your brand and company to the next level in the coming new year. Then you can get back to the other important things you need to do to make your business great!
We hope everyone has a fantastic new year in 2017 and feel free to call us anytime to help you build or improve your web presence.