Starting a website or getting your brand live on the internet isn’t as hard as many people make it out to be. It’s actually quite simple, and almost anyone can do it without any advanced training or technical skills. What is tough, is building a trusted brand and following for yourself or your business, and getting visitors to actually come to your site. More often than not, this all comes down to the type of content, products or service you provide to your audience and how you are giving it to them.
This is where many site owners and brand marketers get it wrong. With content creation being one of the most effective ways to provide value and drive traffic back to your site, it’s not enough to just ‘create’, you also need to ‘promote’ it.
To help with these process, we reached out to some of the best content creators and brights minds in the world of online marketing and branding. We asked each of them what their best content creation and marketing tips were, and how they are getting exposure for their best content once it actually goes live on their sites. We ended up with 60 different answers and methods for you to implement into your business, to further see improvement and higher numbers across the board.
60 Experts Answer the Question “What is the first thing you do after publishing content to the internet?”
The first thing I do after publishing a new blog post is open up my blog post promotion checklist.
I’ll add the post title, URL, shortlink and a few different descriptions for the post – then start working through the list.
It includes things like:
- Add relevant keywords to my rank tracking tool
- Add internal links from my older content
- Email the post to my email list
- My main networking groups & contacts to reach out to
- Key social networks to promote my post
- Social bookmarking & content curation sites to leverage
- Niche bookmarking sites to submit my post to
- Additional promotional activities such as Q&A sites, guest posting and other outreach
I run a few different sites, and my promo checklist varies slightly between them. For example, I’m testing Push Notifications on several sites, but not all of them.
Adam Connell – Adamconnell.me
The first thing is to organize a Social Media Strategy.
Once the blog post has gone live I first slot it into my re-post schedule, especially if its evergreen content that will last a long time. Once its in the schedule I know it will be appearing on a regular basis. I have a spreadsheet that contains all my content and it gets uploaded to Hootsuite so I have at least one created-content post go out every day on social media.
The next thing is to decide which social media networks the article is best for. I usually post to all straight away but I might want to focus a bit more time on LinkedIn or Facebook.
The final job is to decide if I want to spend some money boosting or advertising the post on social media to get better reach. If I do boost things then I always make sure there are decent Calls To Action within the post to help generate leads. I may also want to target the post at different audiences so I may get less reach for my money but better quality clicks and leads.
Jon Tromans – Jtid.co.uk
It seems like I’m asked this question on almost a daily basis — which means I should have a good answer for it, and I do!
If you want to stand out from the crowd and build a real following for your brand or business, you need to really sit and thin about the type of content you want to create. If you are thinking ‘general audience’ topics, quit right now. You MUST niche down as much as possible. This will allow you to create content for your exact audience, while also knowing exactly what they are looking for. A good example of this is if someone was searching for “how to start a wordpress blog” versus “blogging”. With the first keyword phrase, you obviously know that they want to start a blog powered by WordPress. The other keyword of “blogging” is so generic and hard to rank for, you simply would have a hard time monetizing it.
At the same time, marketing also comes into play. If you are trying to become an authority in your space, you can actually accomplish both of these feats together. Through the use of expert round up posts (like this one) and guest blogging, you can get massive exposure to new audiences, and also gain powerful backlinks to your site in the process. While all of this is going on, I will actively be promoting content through my social media outlets and if relevant, linking to it as a resource within future articles on my others sites as well.
Follow both of these methods and you should have no problem with building a solid following and content creation/promotion plan.
Zac Johnson – ZacJohnson.com
You might be surprised by this. It’s something that very few bloggers do. But it’s simple…
As soon as I publish something new, I link to it from something old.
There are lots of reasons to do this:
- Guide visitors from older, sometimes high traffic pages, to your latest work
- Reduce the bounce rate on your old posts
- Increase your overall average pages per session
And there’s a big, hidden SEO benefit…
- If you’ve optimized the new post, you can link to it from the old post with the exact target phrase as the anchor text in the link.
That’s an instant keyphrase-focused link. Yes, it’s on your site, but it’s still a good signal to send for search. How do you find these exact-match link opportunities? Google! Just search using the operator “site:” to see pages on your site, and include the target phrase.
There they are! In this case, I found 34 pages that use the phrase “content promotion.” If I write a new post on the topic, I’d choose a few of these to link to the new post.
This is one of three internal linking strategies I use. The others (including one for conversion optimization) can be found here. Enjoy!
Andy Crestodina – Orbitmedia.com
Firstly, I share it on social media. Obvious, right? I share it in our private Facebook group. I share it in other relevant Facebook groups. I share it on my personal Facebook. I share it on LinkedIn and then on Twitter too.
With most of these platforms I share just once, but with Twitter it’s a lot more. On Twitter I use a tool called Social Jukebox to add my blog to a ‘Jukebox’ called blogs. This jukebox constantly feeds out my blog content onto Twitter. I’ll keep the last 10 blogs added to this jukebox. This keeps my new content going out on Twitter to all my followers.
I also email the content out to my list; choosing optimum times, subject lines and first lines to help with open rates.
I all do this all at once (unless it’s a dead time of the day) as this generates a mini tidal wave of content noise to help it take light.
Graham Todd – Spaghettiagency.co.uk
The first thing to do is let your current followers know. I share it on all my social networks, blogs, platforms, etc. This includes platforms where your content has immediate visibility such as LikedIn Posts. On all of these sites, I don’t simply post the content and wait for interactions; I provoke interactions – It’s always a good idea to publish your content in a provocative, attractive and intriguing way, which encourages people to participate, comment and share your interesting contents. This obviously allows you to not only reach your current followers but also the followers and friends of your followers, steadily increasing your reach.
Iñigo Etxebeste – Glocmedia.com
I promote all my articles to Twitter, Facebook, LinkedIn immediately upon publishing. Then I schedule about 3-4 RTs of that article over the course of 2-3 days with different images and headlines.
Michael Brenner – Marketinginsidergroup.com
The first thing I will always do when releasing a new blog post is to make sure it as added to my social media channels, including Facebook, Twitter, Google+ and Linked In, and this is the basics of what happens every time.
If I get the time (for my own blogs), I will then go about sharing them to the best of my ability and then seeing how much engagement they get and how successful they are.
If the blog post is of a good length or of a guide type, I will often run a sponsored (paid) campaign on it, just to build up authority and brand awareness within the areas I am targeting for my business.
The blogs will also go out on my newsletter but not immediately, as they will go out once a week as I say, on the usual schedule.
Ian Spencer – Isdigitalmarketing.co.uk
I’m a big believer in marketing automation, so I’ve set up my sites to automatically promote across Twitter, Facebook and LinkedIn. I also pull my latest content into an email newsletter that is published every week. That covers the basics, but from there I do more manual outreach to make sure my content is reaching the right people.
Ben Matthews – Montfort.io
My post 79 of the Most Effective Ways to Get Free Blog Traffic details 79 free methods of blog promotion. Which of those methods do I take first?
I post to my Facebook page, I put my link and a short description of the article in many Facebook groups that allow promotion threads, I “flip” my article into my applicable Flipboard magazines, and I schedule my link to tweet in my Buffer queue.
Janice Wald – Mostlyblogging.com
The first thing I do after publishing a blog post is schedule multiple posts on Twitter and Facebook. But that’s not the most effective promo method for me. What’s more effective is sending out a newsletter featuring the article. Email engagement is much stronger than social media so it’s important to ask users to subscribe every chance you get – via subscribe form, when a user posts a comment, submits a contact form or makes a purchase. There are handy WordPress plugins for all these things. I also find popular blogs and newsletters with similar content that share quality articles on a regular basis (such as a weekly roundup) and respectfully ask if they will consider sharing mine this go-around.
Steven Gliebe – Churchthemes.com
There are two things I do right away after publishing new articles:
1. Share with my existing readers via email.
2. Share across my main social media accounts: Twitter, Facebook, LinkedIn and Google Plus. If the content includes visuals, then I’ll always share on image-based social sites like Pinterest and if it contains video, then I’ll syndicate across video sharing sites.
These two promotional activities are my first calls to action within minutes of publishing new content to my website.
Stuart Davidson – Stuartjdavidsom.com
The first thing I do after publishing my content is to read it again so that even if there is something I missed, I can correct instantly.
After that, I share the content on my social assets. First, I share that on my blog’s official Facebook page, Twitter handle, and Google+ Brand page. After that, I share that on my personal profile, LinkedIn, Stumbleupon, and a few other social sites.
Once these are done, I send the content to my email subscribers and Push subscribers to let them know that there is a new post for them to read.
Atish Ranjan – Techtricksworld.com
The first thing I do is to share my new post on all my social media accounts. That at least gets the word out to my followers and shows a share count on the social buttons plugin, making it more likely that others will share.
But that’s boring.
The second thing I do is head over to ViralContentBuzz, JustRetweet and Triberr. At VCB and JRT, I list the post…and I take the time to share some other people’s posts. That’s what this is all about, sharing each others’ content so that each of us reaches a wider audience.. At Triberr, I refresh the RSS so that my listing shows up quickly, then I make sure it looks good (which often means adding the image manually). Here, too, I take the time to share a lot of other people’s posts, mostly on Twitter, but usually some also on Pinterest, StumbleUpon or LinkedIn.
David Leonhardt – Thgmwriters.com
In a nutshell – we promote it. The specifics of that promotion will depend upon the content itself, the audience, the client and any other variables specific to that piece of content. Typically the very first thing will be sharing that content out via the relevant social media channels and in most cases utilising the paid promotion tools of the given network to ensure the content has maximum reach with the target audience.
It really does depend on the piece of content though – is this just a run of the mill blog post or is this something epic? Are we just going to do some social ads or are we going to do ads, outreach and email? Are we looking to generate more search engine traffic with this post then if so we may need to optimise the post and certainly track the rank for the targeted keywords. Will we use content distribution networks like Taboola and Outbrain? There are so many reasons why content marketing efforts fail and a failure to promote the content effectively is certainly a big one.
It’s so hard to answer these questions in a general way as for us each job tends to be different and as such each content promotion strategy tends to be somewhat different. Certainly, before we publish a piece of content we have a strategy to promote it so the most general answer here would be that after we publish we promote according to the strategy we have mapped out.
Marcus Miller – Bowlerhat.co.uk
My content promotion schedule is quite long, but depending on how important the piece is, I sometimes do a short version.
Here is the main things I do:
– mail my email list
– use social media (Pinterest, Twitter – multiple times, Facebook, LinkedIn, Instagram)
– contact people I have mentioned in the post
– share on relevant groups (I don’t spam groups like I used to, but sometimes it is relevant)
– use Triberr, ViralContentBuzz, JustRetweet, Empire Ave – places to get social shares
There are some other sites I also mention things on depending on the topic – Inbound, Growthhackers, some slack groups I am in.
Ashley Faulkes – Madlemmings.com
The first thing I do after publishing an article is share it to all the major social media platforms including Google Plus, Linkedin, Facebook, Twitter and Pinterest.
Following the introduction into these platforms, I then include them in group sharing sites such as Viral Content Buzz, Justretweet and copromote to get even more traction. By sharing into these platforms my content is seen immediately by a number of influencers both in and out of the real estate industry.
The exposure these sites provide is incredible. I would highly recommend them to anyone interested in spreading a wide net.
Bill Gassett – Maxrealestateexposure.com
Syndicate, syndicate, syndicate… share your content via all social channels always including Twitter, Facebook, Google+ and LinkedIn, which also makes it easy for others to share. And don’t be afraid to do it more than once periodically sharing old posts via your social channels, especially those that were well received. Also let others freely repost your content with a link back to the original post.
Ted Rubin – Tedrubin.com
First things first, I schedule the article out through HootSuite to Facebook and Twitter – once for some time that day, another a week and a half later, and another post about a month later. The sad reality of social media today is that most of your following is never even going to see your post even once, so sometimes you’ve got to be a bit excessive to make sure everybody that wants to see what you have to share actually has that chance.
If the post has a direct opportunity to lead to revenue, I’ll usually pay to promote it further. I work mainly in the parenting / childcare market, so Pinterest is one of the biggest traffic drivers here. We’re still getting traffic from promoted pins that ended months ago – and even if the advertising cost just breaks even, we’re still left with more regular readers and customers to market to again down the line.
Finally, I head over to our discussion forum and open a thread on the topic, adding my thoughts and linking up to the blog post. Not only does this send forum members to the blog, but the discussion generates a lot of new long-tail keywords to be found for in Google, which of course funnels traffic to the article. This is the same reason I love and recommend cultivating a community on your blog – the comments section alone can generate lots of organic traffic.
James McAllister – Helpstartmysite.com
The first thing that I do after publishing content to the Internet is share it across all social media, in a manner that is consistent with the needs of each platform. When we help clients manage their social media, we urge them to participate in LinkedIn, Facebook, and Instagram at a minimum, but also strongly urge that they participate on Twitter, Pinterest, and Google+, as each one has their place, whether they are the best platform for social proof, backlinks, or sales leads. As a B2B service provider, LinkedIn is at the core of our social media strategy, so sharing content in all of the groups that the content is relevant to is my top priority.
Brittany Bearden – AtlargePR.com
After the post goes live, I tweet it, pin it on different group boards and my own boards on Pinterest. Then I share it in several Facebook groups and I let my subscribers know that I’ve published a new post.
Minuca Elena – Minucaelena.com
The first thing? I typically do a few key things, but I guess the first would be to pin it. Pinterest has been huge for my traffic and blog growth so it’s important for me to pin my posts and share it there. I use the Social Warfare plugin (which is absolutely fantastic!) and make sure all my posts have a vertical graphic that works well on Pinterest. I also include a custom description with a few keywords and a call to action to click through to my blog.
Beyond that, I share it on my other social networks and with my email list. I also email or tweet any bloggers I’ve mentioned in the post. Many bloggers miss this step, and reaching out can be an easy way to have other popular bloggers share your post for you. All you have to do is mention them as a good example of something or as a case study.
Corinne Kerston – Corinnekerston.com
I share it on all social media accounts of mine, tag any persons in the posts on social media who were mentioned in my blog post, and republish on LinkedIn Pulse. I also manually email anyone who was mentioned in my article and let them know they were mentioned and ask them to share the post with their audience as well. Sometimes, I will also share the post to relevant groups on Facebook to get an extra boost if needed.
Rafi Chowdhry – Chowdhurysdigital.com
The first thing I do is to use the share button placed on my page. Yes, I press it and post the news about the new post on my Facebook, twitter, Google+ LinkdIn, Pinterest, Digg etc. with a note. Though I have accounts on almost all major social nets works this is the first thing I do after pressing the Publish button.
Philip Ariel – Pvariel.com
I use CoSchedule to set up all of my social media promotion and then add my pins to Tailwind and various travel sharing threads. Pinterest and Facebook are my main sources of traffic, so I need to be sure I’m sharing regularly.
Jane Mountain – Myfiveacres.com
The first thing I do after publishing a post on the web is to check it and then check it again! It’s easy to get blinded to errors when you’re working for hours writing and editing an article so after it’s published I will go through the post again to check for any errors or omissions, double check all of the images and links are working. The next step is to share it across my social media platforms. Using WPBufferPro my post automatically gets shared to Facebook, Twitter and Google+. I have also tweaked the social share options on my theme to allow me to upload a custom image that’s formatted for Pinterest and add the article to Stumbleupon which I do manually.
Katy Whitton – Flippingheck.com
Currently, my promotion plan is to publish the blog post, then share it on my social outlets and drive paid traffic to the social posts/blog posts.
Drew Burks – Onlinelifestyle.info
The first thing I do after publishing content is send email newsletter to my subscribers because it is the easiest way to get really quality readers for my article. This people previously subscribed to my blog newsletter and I know that majority of them will read the post from beginning to end. The next thing on my promotion list is social media promotion because people there are very targeted to my blog niche.
Evgeniy Garkaviy – Morak.com
Excellent question. This really varies depending on if I am doing it for myself, or my clients so I will just answer for myself. I have a small list of subscribers, so I normally start by a small email “blast” just notifying people of my latest post. From there, I’ll let about 10-20 people know on Skype of our latest post, including a few Skype groups. By then, it’s about 1 hour deep and if it’s a good post it will have already hit social media and or other websites like Reddit etc. If not, I’ll do some promotion on my own. Again, if it’s a big post I’ve been working on for a while I’ll do some paid promotion on Facebook / Twitter, and of course post on all the other social networks including LinkedIn, Google+ and a few others. I normally loop in a few other people (kind of like what you are doing here) and I’ll notify them as well or @ tag them in the post.
Patrick Coombe – Elite-strategies.com
I create a few descriptions for my newly published post to let readers know what benefits it offers to them. In my descriptions I try to raise questions and invite people to think why they are not achieving something. Then I share my post on different social media with different descriptions. It works because people need an appealing introduction of a post and if it is written differently for each of my three top social media it brings more visitors to the post.
Meanwhile I also take part in relevant discussions in online forums and while commenting on other blogs’ posts related to the topic of my newly published post and try to link the discussion with the topic and subject matter of my post.
Mi Muba – Beamoneyblogger.com
I hit Tweetdeck-and Re-Tweet articles from several people…usually influential folks in the small business space. Then I share my new content. After Twitter, I share it to LinkedIn and Facebook. I rarely share it on Pinterest unless I remember. Google+? Not anymore. I then repeat the same steps later in the day.
Joel Libava – Thefranchiseking.com
We replace thousands of dollars of advertising with online lead generation growing our business from local to nationwide.
I’ve always used content to market by business. Way before the internet and “content marketing” as a buzz word. Informing people interested in whatever, knowing that sooner or later, they’d need our products and services and would call the people they know, like and trust.
Today, my content goes on the internet, usually first in a larger publication. I tweet about it, share on social media sites, and tweet those links.
Warren Whitlock – Warrenwhitlock.com
After we post any content, we share across social media platforms. We automate the original post to go out to certain platforms, but we don’t stop there. For each piece of content, we create at least 10 different plugs with hashtags and share those over the next 30 to 90 days at various times of the day. This helps reach more people and gives us much more insight into what resonates with our audience.
Brenda Stoltz – Ariadpartners.com
When I publish content on my own site, I immediately start promoting it as much as I can. This includes posting it on my own social media pages, telling friends about it, posting it on sites like BizSugar, doing blogger outreach (reaching out to bloggers who might be interested in my content), and sometimes repurposing it on sites like Medium and HuffPost. Some promotion strategies work best for a certain type of content, so the exact strategies I use depend on my goals. While content promotion is time-consuming, it’s one of the best ways to get your content in front of other people if you’re just starting out. After all, promotion is key to growing your blog.
Camilla Hallstrom – 99smartideas.com
After I publish content on our blog, the first thing I do is send out a tweet, make a facebook post and put part of it on Medium.com and then link back to our blog for the full article. There are many places to promote content online, but you’ll get 90% of the traffic by promoting in just those three places. You can spend hours promoting it on the other 10%, but you’re better off just using that time to create another article or blog post and promoting it again on the top 3: Twitter, Facebook and Medium. If you are in the business-to-business market, I would add a fourth place: LinkedIn.
Tim Bourquin – Afteroffers.com
After I publish anything to my website, the first thing I do (right after emailing my own subscribers) is reach out via email to 100-200 bloggers and influencers in my niche.
The email I send goes something like this…
“Hey, I know you’re interested in topic X,
As it happens I just published a post about X, wanna check it out?”.
This approach gets your content into the hands of those who are most likely to share it, and assuming your content is share-worthy will give your traffic a powerful boost.
What’s more of your content is REALLY good, many of those bloggers will link to your content which will bump up your search engine rankings too.
James Reynolds – Seosherpa.com/
Once the post has published on my blog, I’d go through my list of content promoters. This list created during the content creation process, allows me to identify influencers and niche bloggers who’d willing to share the content piece.
Creating the list of initial content promoters isn’t rocket science, follow these steps to have one for your next content asset:
- Find bloggers and niche content creators who created a similar post of your topic. Do a Google search for your target keyword/topic to find them.
- Plug in their page URLs into Ahrefs to identify pages that linked to them.
- Go through each page in their list and look for their email addresses.
- Reach out to them, sharing to them your newest industry content. You don’t have to be aggressive here. If your post has a unique value, easy sharing from influencers is possible.
Venchito Tampon – Sharprocket.com.ph
One of my favorite methods for coming up with great content ideas, is to simply look at the keywords and search phrases people are using to access my sites. This is key for multiple reasons. The first being that I will better understand what my audience is looking for before they get to my site, and also that I can improve my content based off these search results as well. For example, if I see a lot of people searching for a topic that I didn’t cover, but they still ended up on my site, I can then write a detailed article on it and have all of my bases covered.
When it comes to marketing and outreach, I’m a big fan of creating very long form content and creating an original infographic to go along with it. I will then reach out to sites and see if they can help promote it, should they share it with their audience.
Brandon Johnston – BlogReign.com
The first thing I always do after publishing something new online is to promote it on my social media channels. I’ve grown a loyal and engaged following over the years, so social media always drives quite a bit of traffic back to my blog, even immediately after posting the update.
McKinzie Brocail – Mckinziewrites.com
Usually the first thing I do is schedule it to be shared on my personal social profiles. I’ve been working hard to build up a good social following and I’ve found that sharing my articles, no matter which website I’ve published on, is the easiest way for me to get initial traction behind them.
William Harris – Elumynt.com
I automatically have the content sent out via all my social media and then I make sure that the content is put into my queue to be reblasted out in the next few days.
John Sonmez – Simpleprogrammer.com
Kristel Staci of Marketing Infographics
When I publish a new blog post, I have an extensive checklist of promotional activities (https://www.thesocialmediahat.com/article/how-promote-blog-post) – over 30 steps that I take to ensure that every piece of content is seen by as many potential readers as possible. It’s a process I’ve been improving and experimenting with since 2012.
Currently, my first and one of my most important first-steps is to tweet out the article. That first tweet includes the main article image, relevant hashtags, and perhaps even an @mention if appropriate.
First, that tweet is a call to my Twitter followers that I have new content.
Second, that tweet is used later on as I employ other services to help increase the virality of tweets.
Third, whenever you want to attach an image to tweeted content, you need to include a link to the image that’s already been shared to Twitter. For instance, you might want to embed a Click To Tweet, or make sure that shares via Triberr include your featured image. In those cases, that first tweet of the article, with the article’s image, would provide that important image link.
Mike Allton – Thesocialmediahat.com
I walk away, haha. I really don’t do much after publishing content in terms of promotion…unless of course I’m running Facebook ads and then I put together the strategy, and work my my team to crate the images, copy and get those ads up and running.
Stephanie Nickolich – Stephanienickolich.com
The first thing I always do after publishing something new online is promote it on my social media channels. I’ve grown a loyal and engaged following over the years, so social media always drives quite a bit of traffic back to my blog, even immediately after posting the update.
Lilach Bullock – Lilachbullock.com
Posting an article is just the beginning. The first thing I do is to like my own stuff and share it across my social networks. There’s no shame in liking your own stuff it is an important first step because it goes to your personal connections. These people are those who should be your greatest supporters and hopefully they end up sharing it. My goal often is have the people in place who will be interested in what I have to share and will be likely to share it with others. It doesn’t take a large group, but it requires a dedicated fan base and followers. The real trick with all of this is to build loyalty. This means sharing their stuff too and commenting on and liking their posts. The goal is to create a core group of influencers. Once all of this established you will see the simple and effective power of liking your own stuff. Remember if you can’t like it, how would you expect anyone else to like it.
Allan Pollett – Allanpollett.com
We have an internal checklist of websites and social channels to promote our content on. Out of respect we don’t push it across all of them every time we release a new piece, we’re a bit more selective. The obvious ones being Facebook and Twitter, and websites such as Inbound and Growthhacker.
Furthermore, we will always be running paid ads to our blog content over Facebook, no sales push, no selling of any sort actually – purely informational.
We do try a little on Twitter and LinkedIn from time to time, but ultimately our skills allow us to get clicks for pennies on Facebook – so it’s often our go-to paid medium. Quora can be useful for placing a link when answering a question, again we do it sparingly instead of trying to slot the same content in to many answers. I don’t like spam, no one does, so we don’t abuse the system.
A quick tip would be to find likeminded people on Slack and join their groups, I’m in several where we share each other’s content to help increase its reach. It’s a virtual backrub of sorts.
Oh… and one thing I’m underutilising is my own contact list. I’ve been featured in over 100 blogs/articles (much like this one), but I rarely tap in to that list asking for promotion assistance. So, don’t be like me, use your contacts!
Ed Leake – Midasmedia.co.uk
After hitting publish, I use a checklist to make sure I get as many eyeballs on my content as possible.
It’s a long list, so I’ll give you the condensed version:
1. Send out promotion campaign to my email list.
2. Post it all over social media (Facebook, Twitter, Instagram, Tumblr, Medium, etc.)
3. Ask fellow experts and thought leaders to share and promote it.
Ben Austin – Stopstartdo.com
The first thing I do after publishing new content is sending out a new email message to my mailing list subscribers. They are my most important readers since they took the time and showed enough interest in my work to actually committing and subscribing to receive my updates in their inboxes.
But informing my subscribers about a new post on the blog is just part of promoting my content. I also share it on the social networks and personally contact several other bloggers that might be interested in learning more about the topic I just wrote about. Linking from my most popular posts to the fresh new one — as long as it is related — is something that I do as well.
Louie Luc – Buzznitrous.com
The majority of our content is published to our blog (www.ShortStack.com/blog) and once a post is live, we do the most important thing: promote! We publish links to the post on our various social platforms, including Facebook, Twitter, LinkedIn and, when appropriate, Instagram. We also send an email with the post to our list of blog subscribers. If the post is about a new ShortStack feature, we will also send the post to what we call our “big list,” which includes the 110,000 people who use our platform. We also occasionally run Facebook ads against our blog posts.
Dana Kilroy – Shortstack.com
I have a huge content promotion checklist I go through, but the first thing I do is send the new content directly to my audience via email. They deserve to see it first.
Arman Assadi – Armanassadi.com
I send it out to my email list and ask them to read and comment. I love being in touch with my followers and love to read their thoughts on my points in my blogposts.
Maj Wismann – Majwismann.com
After publishing content, we go through a fairly consistent schedule. First, we publish using Co-Schedule, then we apply the sharing templates to trigger new shares over 60 days. Following this, we then do manual shares across all relevant networks. After that, depending on the popularity we might create opt-in guides from the content.
Ben Fisher – Steadydemand.com
I immediately share it on social media: Facebook (if applicable; I only have a personal account), Twitter, LinkedIn and Google+.
On Twitter I’ll also schedule a ‘From yesterday’ style tweet to go out the following day, and an ‘In case you missed it’ style tweet to go out a few days later.
I use Followerwonk data (https://moz.com/followerwonk/) to try and get an idea of when best to tweet, depending on the active times of my Twitter followers.
Also, if the content is about someone (whether an individual or a company), I’ll be sure to @mention them so that they’re alerted and to increase the chances of retweets, etc.
Steve Morgan – Seono.co.uk
Share on Twitter, Facebook and email list. I also boost some Facebook posts because their algorithm is ever limiting organic reach.
Ben Wynkoop – Benwynkoop.com
Creating great content is all getting it in front of the right audience, and having them do the social share and engagment for you. Once you have an audience in place or contribute to sites that already have thousands of daily readers, the process becomes quite easy. A perfect example of this would be if you were writing for a site like Huffington Post. You already know they have a massive audience, you just need to create excellent content for their site and then give it a boost in promotion after it goes live. From there, if it’s really ‘great content’ most audiences will start to notice it and help it eventually rank on the first page of their site or news section.
John Rampton – Due.com
The first thing I do is promote it to the intended audience. This can be done a few ways- paid Facebook promotion to existing fans of the business page or using it to engage new ones (interest-based targeting). I also leverage other channels owned by the site itself, like Twitter and email campaigns. Getting it in front of influencers is a bit harder but is also worth doing if there are easy wins like established relationships or existing business partnerships.
Harris Schachter – Optimizepri.me
All content that is published on my own blog is syndicated immediately through both my own accounts using dlvr.it and the accounts of many influential collaborators. Some also feed content I contribute on other sites automatically.
Then my virtual assistant (VA) schedules each of the media (images,
videos, SlideShares, infographics) as a separate social share using
MavSocial. Every post must have at least one compelling image which I
source via MavSocial. Sometimes I create custom images using images from MavSocial and Canva.
The shares from MavSocial go out in the first day or two to my accounts at Twitter, Facebook, LinkedIn, and Tumblr. They are then scheduled to go out once a month for up to two years using perpetual sharing. My VA will also pin images, videos, and infographics to Pinterest.
The featured image that is standard in WordPress is used when content is shared using the social sharing buttons in my blog. I use the inexpensive premium plugin Social Warfare which allows me to send an additional, different image to Facebook and LinkedIn, and a third image to Pinterest. It also allows me to add Click-to-Tweets to the content that readers can choose to share.
Then content is added to ViralContentBuzz (VCB) and JustRetweet (JR). On both of these platforms, anyone can share content for others to earn credits to ask that their own content be shared. What I have mentioned so far is standard promotion for all content.
If I want to promote a particular piece of more important content, I keep adding more credits on VCB to bump it back to the top where it will be shared more frequently. If it is extremely important to get even more shares, my team of influencers can be hired to comment, share, submit and vote on content.
Gail Gardner – Growmap.com
I have a lot of things I do to promote my content.
I write a newsletter to send out to my list that includes exclusive content but also a snippet about my new content I published and a link for them to go check it out.
I also write 5 different tweets and schedule those to go out on the day the content goes live using MeetEdgar.
I create 1-3 different quotes images using content from the blog that can be pushed out on Twitter and Instagram.
Then lastly, I will either write a post about it and publish on Facebook or do a Facebook Live Video about the topic where I teach on the concept I wrote about in the my content and then tell the viewers the link to the full article is in the comments below.
Aj Amyx – Ajamyx.com
After publishing content to the internet I do what I call ‘amplify’. I share that content on other platforms and in other formats. For example, a blog post might become a SlideShare presentation or short video tip or short Facebook live tip. Because there’s so much noise out there and our audience is in multiple places and platforms it’s important to repost and repurpose the content to ensure that it gets seen as well as to get the maximum exposure and value from creating it.
Jane Tabachnick – Janetabachnick.com
How to Create Amazing Content and Promote it to the Masses
At the core of every online business, is the content or service they provide to their audience. It’s not only the main reason why someone ends up your site, it’s also the main reason why someone becomes a loyal customer and continues to come back time and time again.
We hope you found a lot of value in our latest expert roundup, as you’ve gained complete access to a world of insider data, actionable tips and marketing methods you can put into your business and brand right away. These are the same tips and methods all of the big players are using, now it’s time for you to do the same.
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