Are you a business owner interested in creating a new website for the new year? Perhaps you already have a business website but want to make sure you have what you need to take it to the next level.
In this post, we explore some of the fundamental aspects of a successful business website. All of these factors are important when you are building a brand online. But you should also consider any other factors that you know would make your brand successful.
What to Include in Your Business Website for High Success
There are some things you should include on your business website. Some of these are more technical while others are more related to the actual functionality of your business site. Use this as a checklist to see how your site stands up to some of the most important factors.
Brand presence and brand awareness are the most important reasons that you have a brand online. You should think of your website as the front door of your brand and your company. It is a way to present your goods and services to people who may never see it in the real world.
Therefore, you should keep your brand presence in mind when you create your business website and make this the priority within your site.
Take notes on this part: Great content is the most important part of your website. Google has reinforced this fact with every algorithm update they have put out the past few years. It is also just good common sense. When you produce content that has value for your target audience, you are going to increase the level of engagement and improve your reputation with your online customers.
Remember that your content should include articles, video, podcasts, and many other forms of content that appeal to your audience. You should also remember to post regularly on social media and keep your content fresh.
Entrepreneur Magazine recommends connecting to social media within your website and letting people read reviews about your business. Zach Cutler, a contributor for Entrepreneur.com, stated that being transparent by letting others see what your customers are saying about you online can go a long way towards increasing the reputation of your website.
A Great Payment System
Make sure you focus on your payment system and keep it user-friendly. If you start with a good system that allows customers to go through the payment process easily, you will be able to create a passive income for yourself that will keep working for you over the long term.
There are many different types of payment systems that you can implement on your site for your customers. Some of the most popular types are Paypal, Square mobile, Amazon payments, and ProPay, to name a few.
Your navigation on your site is an important part of your website structure. You should make sure that your navigation is easy-to-use and has a high degree of usability on both traditional and mobile systems.
You never know how your customers will come to your site. So you should create your site in a way that will work with a variety of platforms and devices.
Your navigation should also match your website colors and style in a way that is aesthetic and appealing. The navigation should ideally take people through your sales funnel on your site. Aligning your navigation to focus on your web store to encourage shopping on your site is one way you can do this.
Much of the work that you do with your sales funnel happens behind-the-scenes in the way that you promote your products and services. But your website should work with your navigation in such a way that your sales funnel is allowed to proceed in a natural manner.
In addition to creating a share button for your social media outlets, you should also offer your contact information in a convenient location on your website. Making your contact information easily available to visitors on your website will increase the chances of getting more leads and sales.
People who are shopping online may be interested in your brand. But they may have specific questions about your products that they need to be answered before they decide to buy. When you offer a way to contact you or your customer service department, you will have a plan in place to help you manage customer objections.
When you answer questions that people have about your products or services before the sales process, you will experience a higher level of conversions.
A Great eCommerce System
In addition to your basic website features, you should always keep in mind how you will implement your eCommerce system. There are many different platforms that you can use for the creation of your eCommerce system. Sites such as Shopify.com, Wix.com, and others allow you to create an online store that will function on automation. This should be one of your primary goals as a business site owner as this will allow you to set up a system that will make you money 24/7.
Remember that creating a business website is about more than the technology. When you create a business website, include the personal touch. People do not want to interact with the technology alone. You need to set up a system that will remind your visitors that there is a real person behind your website who is willing to help them if they have trouble.
They also just want to feel that you care about them and their needs. So the more you can include the personal touch within your website, the more positive your customers will view your brand online.
Check your Inventory
If you are selling physical products, you should always check your inventory to see what you have available regarding the amount of products so that you will not have to cancel sales due to low inventory. When you have to cancel orders, this may create a negative view of your business with customers. So make sure you have enough products in place before you launch and keep your inventory up if you are stocking your inventory yourself.
Hire a Professional Design Team
One way to make sure that all of these things are taken care of is to hire a professional web design team. WebDesignTeam.com understands the factors involved in creating a functional, beautiful website that will win new customers and create a real passive income for your business.
Visit us online and check out our work and you’ll see why business owners prefer us to other web design companies. We take all of the components of a great website and apply them to our customers’ websites in a way that will result in increased conversion and revenue.
We can create a dynamic eCommerce site with all of the components that you need to make your site a success. Brainstorm some ideas on how you want your site to work and contact us for a free estimate.
When it comes to your website, only the best will do!