Are you wondering which type of eCommerce solution is right for your business? Are you struggling with the decision of what to use as your payment platform? It costs money to start an eCommerce site. The problem is there are so many to choose from. You may be hesitating on purchasing one because you’re just not sure which one will work best for your company and your brand.
This post will examine and compare three of the top eCommerce solutions that are popular with users so to help you decide which solution you should use for your website. The three we will examine are Shopify, Wix, and WordPress.
Shopify is on the top of our list because of the people that endorse it, as well as a host of other good reasons. Daymond John of FUBU and Mark Cuban, owner of the Dallas Mavericks, both endorse Shopify.com as a great platform to sell your products from.
They like the platform because of some of the same reasons we do (listed below).
Multiple Selling Options
One of the most attractive features of the Shopify platform is the fact that you have several different options to sell your products.
- Online store– The most basic benefit of the Shopify platform is that you have an instant online store. The ease at which anyone can set up a working online storefront is amazing and impressive. The look is professional, and there are multiple templates to choose from.
- Retail package– The retail package is an upgrade to the basic Shopify store and allows you to have a complete, robust platform that is both versatile and real-world accessible. With this upgrade, you will be able to transport your Shopify platform to your real-world store as well and make your local business work seamlessly with your online stores.
- Buy buttons– The use of “buy buttons” is an excellent silent “call-to-action” that allows you to tell online shoppers what you want them to do without being too pushy about it.
- Facebook shop integration– Many people make lots of money with their Facebook stores and Shopify gives you instant Facebook integration to help you make this a reality.
With Shopify’s easy point-of-sale assets, you will be able to control every aspect of your brand. With the use of Shopify’s many hardware and software solutions, you will be able to take your brand to new levels and keep control of your brand either offline or online. The various industry-related themes and other perks allow you to create a custom branded approach to your online store.
The many features on Shopify’s platform allow you to create a custom experience for your business and your customers. You can finally give customers what they want and deliver every time.
Impressive Stats and Visibility
The statistics of Shopify show that it is a highly successful platform. Over 325,000 people are currently on Shopify, and they have grossed over $24 billion worth of merchandise using Shopify. They also let you choose your type of payment processing such as Paypal or a multitude of other payment options.
These statistics, along with the high visibility of the Shopify platform make it stand out as one of the best online platforms to use for your online store plans.
Wix is a robust online web design platform that allows you to set up an online store quickly and easily. They have multiple easy themes to integrate into various industry areas, like Shopify and the look is professional and clean-looking.
Wix is always adding new templates which add to the excitement of people who are using this platform. You can browse through the various options and find the best features that appeal to you for your brand and easily add the extra add-ons to your site.
Slideshows indicate how Wix is reinventing the wheel when it comes to online presentations. They offer this free online tool that allows you to show off the best features of your website and brand within an easy slideshow. This gives you a free tool to use anytime to showcase your products and doesn’t require that you create an offline Powerpoint or use Slideshare to do it.
Store Features on Wix
The store features that you can get on the Wix platform include but are not limited to:
- Beautiful storefront
- Store manager
- Product pages
- Multiple payment methods
All of these components of the Wix storefront help you create, manage, analyze, and maintain a beautiful store that your customers will appreciate. There are several additional tools that you can also use online at the Wix site to help you maximize your impact with your store. The versatility of Wix is outstanding and offers a great eCommerce solution all in one place.
WordPress is a standalone hosting solution that allows website owners, bloggers, and businesses to host a site on their platform. While it is not specifically dedicated as an eCommerce solution, if you like WordPress and use it, you may download eCommerce store plugins such as the WP e-Commerce app that allows you to include an online store on your WP site.
If you are a WP fanatic, do check out the various eCommerce solutions they offer and decide which ones have the features you need. As far as the overall WP platform, it is plenty robust enough to allow you to conduct business on your site, provided you have the essential plugins and backend server options to operate your store. Also take a look at the many comparisons between WordPress.com and .org versions.
Many well-known companies host their site on WordPress, and it is considered the second most popular blogging platform as well, second only to Blogger.com, which is owned by Google.
All of these platforms will serve you well if you are looking for an online store solution to house and sell your wares. However, you should check out the various specific features of each one so that you can make a more educated decision about the options that you need for your business.
You should always start with a great website, no matter where you host it. To do that, you need a plan to develop top-quality web content that you can host on a reliable platform that will work for you and your brand.
One place to start is to talk to the professional design team at Web Design Team. We have years of experience in setting up both standard business websites as well as eCommerce websites that are fully functional and integrative with the WP platform and others.
Contact us today, and we can analyze and assess your situation and get an idea of what you want to do with your site and then make sound recommendations as to how you can proceed. You don’t want to make choices that cost you money down the road. Give us a call and visit us online and we’ll be happy to help.
Web design is what we do.
Once you get your design and content worked out, the rest is easy.