Do you have a website that your competition envies? Do you wish you could create a website that would make your competition run in fear? Okay, we’re a little over the top on that one! But really, wouldn’t it be nice to show off your website a little?
How do you create a website that will turn the heads of your competitors while increasing engagement of your clients and customers?
In this post, we explore some tips from experts that will help you to focus your efforts on your web page that matter the most so that you will make an impact on your industry, your clients, and your competition.
5 Great Principles to Use When Designing Your Site
Below are five principle ideas to analyze regarding your website. If you have these things right, you’ll be well on the way to creating a winning website.
Have a payment processing system that works flawlessly.
One major thing you can do to create a sense of envy in the minds of your competitors and get your customers engaged and excited about your brand is to have a flawless payment processing system. When customers can check out with a hassle, you are cutting through one of the most important issues that creates problems for customers while on your site.
You should do your homework regarding various choices for your website for your payment options. Whether you use Paypal, an independent payment gateway, or other solution, you should consider test driving several solutions to see which one fulfills what you need for your online business.
Incomplete shopping cart purchases account for anywhere from 59%-78% of sales loss among major brands. This is a significant part of your success as an online eCommerce site, and it needs to work flawlessly. There are some good reasons for shopping cart abandonment but make sure your payment system is always working flawlessly so that you will know that is not the reason they were unable to check out.
Easy Navigation: UX
Make sure you have navigation that customers can use without frustration. Your navigation should be easy to see when people first enter your site and easy to maneuver around. This blog reports that 50% of sales are lost due to bad navigation.
What elements should be present in a good navigation?
- It should blend in with your branding and logo.
- Simplicity and Responsiveness
- Concision and Interactivity
You can go to this site to learn more about excellence in navigation. They have some excellent tips on how to make your site responsive regarding your navigation. Good site navigation is one of the key issues that leads to more sales and prospects. If you make it easy for your visitors, they will be back. But if you frustrate them, who’s to know whether they will ever visit your site again.
Remember that time and money are two of the most important things that your customers value. If you create headaches for your visitors with their time or money, you may lose people who may have become a customer for life.
Improve Your Online Customer Service Experience
Another way to make your competition, as well as your online customers to sit up and take notice is to create a positive and winning customer service experience. Having online customer chat, integrated talking animation characters, and other techniques are all good ways to increase your customer service satisfaction rating among customers.
Remember that great customer service is the largest contributing factor to brand loyalty. Think about the last time you went into a store or purchased something from a company online but didn’t get what you wanted. Then you tried to return the item, and they charged you huge shipping or restocking fees, didn’t listen to your complaint, or were just downright rude.
Surveys to customers indicate that the best thing you can do to improve your brand is to improve your customer service. Then you will please your customer base on a higher level and make them want to stay true to your brand.
You can implement this in some ways within your website. Ask your web designer and hosting server to help.
Connections to Social Media
Everyone knows the important role that social media plays with your online store and website. Social media is one of the most important factors in increasing your sales and leads. With over 2.34 billion social media users, you cannot ignore this important sector of your potential customer base. So it is your to your advantage to make your connection to social media easy to use and obvious.
One way to achieve this is to place obvious social media buttons on your website in plain site so that customers can easily share it with their friends and associated on their Facebook and Twitter accounts. Remember that allowing easy social sharing will account for an exponential number of people who will come to your site.
Increasing targeted traffic to your site will increase your leads, customers, and brand evangelists. So make sure that you include social media links on your site.
Have high-quality content
Remember that the design is not everything. It’s just the technical aspect of your site. Your web content should be your primary goal. Your site design should be attractive and professional. But you should also work to fill it with top-quality content.
You can create award-winning content by surveying your customers to see what they want and what their needs are. Ask them to fill out surveys that address their main problem areas and offer sounds solutions within your blog. You cannot expect to solve all of their problems, but if you allow comments, you can answer many of their issues within the blog. Also, by using your blog to address some of the key issues, you will be able to cut your customer service matters in half.
What kind of content?
Part of the content should be high-quality articles on your website and blog. Other kinds of content you need include video, infographics, animations, and other assets that will increase your engagement and interest of your site. You can create this content in some ways. Consider having a guest blogger come and write for your site once in awhile. Collect information from customer surveys and by your analysis of customer inquiries and emails. Create all kinds of media such as podcasts and videos that address your customers’ interests and ideas.
Focus on your content but have a dynamic design in which you can place your content increase your audience.
Choose the best design team
Finally, but not least, you should choose a professional design team. With a professional team behind your idea to help you develop your content, you can create a site that your competition will be envious of and that your customers will love!
At webdesignteam.com, we understand the importance of establishing a great website. We have the technical and creative skills to help you reach your goals. Just go to our site and check out our portfolio and you’ll see that we can be a great resource for you as you create your site.
We look forward to hearing from you!